WHO WE ARE
SIP is a full scale beverage brand commercialization and retail acceleration incubation program in Southern California. Playing in the “better for you” space with the focus of building beverage brands at brick and mortar accounts throughout the Southern Pacific Region and on eComm. We are a team of experienced innovators excited about bringing the most contemporary, creative, and healthy beverages to the SoCal Market.
Our retail relatIonships
Cultivating Beverage Innovation
In an extremely competitive beverage landscape, new brands need concentrated distribution in strategic retail outlets in order to build brand awareness and gain traction in the Southern California market. We ensure that in-store displays are eye-catching and driving continuous trial.
#TasteTomorrow Innovation Coolers
Placed at Sprouts, Jimbo’s, and 11 strategic independent accounts throughout LA, our innovation cooler display program gives emerging brands a showcase style 3-month placement in high traffic impulse zones of the most influential retailers. Not only drawing the attention of shoppers looking to discover and try new items, but also assisting brands in securing permanent placement after the program period.
CORE COMPETENCIES
Brand Commercialization
Incubation and Acceleration
Distribution Installation & Management
Retail Marketing
Retail Promotional Support
Field Level Execution
Sales & Customer Management
Economic Sales Forecast
Strategic Advising
OUR BRANDS
