CEO & Co-Founder
Danny Stepper is a brand creator, beverage entrepreneur and film producer with 20 years of creating value with blue-chip organizations including The Coca-Cola Company, Disney, and Relativity Media. Stepper is currently the Founder and CEO of L.A. Libations and Globestepper Media.
Stepper is the Co- Founder & CEO of L.A. Libations. L.A. Libations is the preeminent entrepreneurial beverage company in North America which was 25% acquired by The Coca-Cola Company in May 2014. L.A. Libations is an emerging brand incubator specializing in brand creation and incubation. L.A. Libations is the Emerging Brand Category Captain of record at Walmart, Kroger, Walgreens and 7-Eleven. L.A. Libations works strategically with The Coca-Cola Company to create and build the next billion dollar beverage brands. L.A. Libations owns 7 companies, grounded in health and wellness, in emerging categories such Aloe Vera, Turmeric, Probiotics and Relaxation, of which the Coca-Cola Company owns a minority interest in each.
Stepper started his career and spent 9 years in the Coca-Cola System where he played various roles in sales, marketing and brand management. Stepper made a name for himself at Coke by trailblazing relationships with the world’s largest retailers (specifically Costco, Wal-Mart & Target), creating dynamic teams, and building brands while bringing innovation, entrepreneurialism, and creativity to a 100+ year old business.
Recruited out of The Coca-Cola Company in 2003 by Oscar winning Film Producer Lawrence Bender (Pulp Fiction, Goodwill Hunting, An Inconvenient Truth), Stepper produced the Disney Trilogy “Goal!” Stepper financed the projects through CPG companies, a Hollywood first. These landmark deals were with global powerhouses; Adidas, FIFA & The Coca-Cola Company. To date Goal! Is the largest brand & entertainment integration deal in the history of Hollywood and Madison Ave.
Danny Stepper is a film producer through his production company Globestepper Media, Stepper is currently producing 3 films in 2018, The Beautiful Game, a comedy called “Accidentes” with Tucker Tooley and “Sweet Spot” with Ron Shelton, the famed director of “Bull Durham”, “Tin Cup” and “White Men Can’t Jump.”
Stepper holds an MBA from Pepperdine University, a BA from Westmont College in Santa Barbara as well as international degrees from Collegio Magisterio (Spain) and Instituto De Lingua Espanol (Costa Rica). Danny is bi-lingual in English and Spanish. Stepper is currently on the Board of Advisors at Westmont College in Santa Barbara.
Stepper lives in Manhattan Beach, California with his wife Tara and their three children, Annika, Sawyer & Kaia.