Molson Coors will get a stake in new products launched by L.A. Libations and access to brand creation, brand building and brand consulting services. The company will also have exclusive rights to purchase brands created by L.A. Libations in full.
The brewer has bought a large stake in a nonalcoholic beverage incubator called L.A. Libations to expand Molson Coors’ portfolio with high-end, better-for-you drinks.
"We are honored that Molson Coors has chosen L.A. Libations as their emerging brand partner, and we intend to jointly become a major player in the non-alcohol space," said Danny Stepper, co-founder and CEO of L.A. Libations.
L.A. Libations has made a name for itself tapping into this shifting base by working with like-minded emerging beverage brands
With experience bringing brands such as Zico coconut water and Body Armor to market, LA Libations offers Molson Coors a stronger position in the non-alcoholic sector.
Relentless acts as an entry point to get on our radar and for us to start working with them. Ideally a few brands will graduate into bigger strategic partnerships, [and] a couple already have like Positive Beverage and Limitless.
L.A. Libations specializes in seeking out next-generation beverages for health-conscious consumers. It also partners with brands to provide retail sales and in-store services.
Molson Coors will receive a stake in new products created by L.A. Libations and the option to purchase new brands in full. The brewer will also get two seats on L.A. Libations’ board.
Their expertise in creating and nurturing brands is especially valuable at a time when much of the growth in the beverage industry is coming from brands and categories that often were nonexistent five years ago.
L.A. Libations’ expertise in creating and nurturing brands is especially valuable
L.A. Libations is an accelerator in our ambition to play in the non-alc space
ARYA Turmeric Sparkling Water, the world’s first curcumin-infused Sparkling Water is now available at over 2,400 select Drug Channel stores nationwide.
Roar Organics and Roar Kids really hit every mark we are trying to get to, to satisfy the health engaged consumer
Our goal from the beginning was not to convert lifelong Gatorade drinkers but to get involved with our customer at the youngest age possible and really raise a younger generation of ROAR drinkers
It all starts with the bones. We only use the best — organic pasture-raised chicken and organic grass-fed beef with fresh pressed vegetables and roots.
L.A. Libations has partnered with Trimino, the Connecticut-based makers of a line of protein-infused flavored waters which has rapidly expanded out of its Northeast origins and into grocery and box store chains across the country.
"In a world run by caffeine giants, [creator and CEO Max Baumann] hopes to prove to consumers that you perform at your best when cool and calm, not overstimulated and jittery.
We knew there had to be a way to make Aloe Vera healthy and delicious simultaneously so consumers could benefit from the ingredient’s health and healing benefits.
ARYA's highly absorbed turmeric extract is water soluble and tasteless, which is the beautiful thing about it. It makes it ideal to be infused into sparkling water
We believe down the road that Arya can be a master brand for a lot of curcumin-infused things
The career of Danny Stepper, a co-founder of beverage incubator L.A. Libations, is one that comes with lot of stories — and he’s happy to tell them.
What I wanted to do was make a product that was young, fun, cool, in-the-moment, and on-trend with street wear and sportswear and sneaker culture, which has become even more viral due to social media.
This product is specifically developed to help meet their exercise, diet and lifestyle goals: protein and B-complex vitamins provide natural energy and restore and maintain muscle, curb appetite, and provide hydration.
It's really hard to make organic stuff taste good, for us taste is king. It tastes really good
Just two years after deciding to start a bone broth company, the pair have entered into an agreement with Coke-backed beverage incubator L.A. Libations to help them expand.
Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe.