“A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced today the launch of ZOA™, a new healthy energy drink set to make waves in the category.
The Molson Coors Beverage Company will be the exclusive distribution partner for all retail locations as the company has recently made a series of moves to expand their product offerings beyond beer. By utilizing Molson Coors and their partner L.A. Libations, ZOA will be able to tap into their vast distribution & retail network, as well as utilize their beverage expertise and marketing support.”
Multi-Year Deal Includes Significant Equity Investment, Access to L.A. Libations Brand Creation and Brand Building Expertise
Beverage and snack category experts specializing in the incubation, launch, and retail development of emerging brands.
L.A. Libations is a next-generation beverage incubator. At our core we are creators, seekers, motivators and entrepreneurs. We are always on the lookout for the next great beverage brand that satisfies an untapped need of the health-engaged consumer. Our hustle is fueled by our dedication to health, wellness and social responsibility. Most of all, we are a passionate tribe dedicated to bringing the most innovative, healthy and tasty beverages to the world.
Provide support services to drive success for emerging beverage and snack brands at retail. We specialize in the following initiatives at the store level:
Out of Stock Management, POS Placement, Shelf Improvements, Product Rotation, Display Execution, Price / Promo audits, Cold Box Placement, Secondary placements, Shippers, Reporting, Data analysis
We trust our thirst then get to work. Every year we meet with more than 200 entrepreneurs from across the globe in search of brands that stand out in emerging beverage categories such as plant-based, functional, healthy digestion and natural energy to name a few. We collaborate with both emerging and national companies looking to bring their brand to the next level. Whether we create a brand from scratch or incubate and accelerate an existing one, we bring our fierce entrepreneurial spirit and vision and wealth of experience to help build a brand’s strongest market position.
Very well, thank you. As the key innovation partner of The Molson Coors Beverage Company and the Emerging Beverage Category Captain at most of the nation’s leading retailers, we are in a unique position to provide unsurpassed brand building, commercial, retail, wholesale and manufacturer expertise. We know the market better than anyone and we pride ourselves in understanding the wants and needs of the health and wellness consumer. We follow our instincts and trust our experience, and we never lose sight of our mission to bring the best of the best to the most people around the world.
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